Let’s go to the Beach!
The beachhead strategy is one that you use to identify an area of a market that has limited competition, or limited demand. The idea is to spread out into this new area before moving onto bigger markets. The idea is to dominate a small market before attempting to move onto bigger markets.
In this case “Beach” is the name of a small market segment or an even smaller product category.
The beachhead strategy is about identifying a specific area of the market that has limited competition, or limited demand.
By expanding into this new area before moving onto bigger markets, your company will be able to dominate a small market segment before attempting to move on to more ambitious goals.
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Get in touch with us
The first 30 minutes of consultation is on the house.